Founder-led from day one

Experience That Shortens Your Learning Curve

Meet the operators and franchise leaders behind Liftology.

Founder & CEO

David Pazgan

The Industry Pioneer Who Saw the Future Before Everyone Else

Long before aging in place became a national conversation, David recognized that millions of families would eventually face the same question: How do we help Mom or Dad stay home safely?

That insight led him to help pioneer an entirely new franchise category. The system expanded to more than 100 locations across North America and demonstrated that accessibility was both a vital service and an enduring business opportunity.

Today, Liftology represents what David learned from building the industry’s first major franchise system: customer experience comes first, support should come from people who have done the job, and great companies scale culture before they scale revenue.

“The biggest business opportunities aren’t invented. They’re recognized.”

Founder & Director of Franchisee Development

Gordon Raney

The Staircase That Changed Everything

For Gordon, accessibility became personal after complications from surgery left his father using a wheelchair. A spiral staircase separated him from his bedroom and bathrooms, and for months the family did not know another solution existed.

That experience led Gordon and Jennifer to leave successful corporate careers and build one of the country’s highest-performing mobility businesses. Over nine years they expanded across multiple states, built a multimillion-dollar operation, and served thousands of families.

Gordon brings that operator’s perspective to every franchise conversation. He believes owners should become trusted advisors, build strong teams, earn referrals, and respond quickly when families face unexpected change.

“The best businesses aren’t built around products. They’re built around problems worth solving.”

Founder & Director of Franchisee Support

Jennifer Raney

The Heart Behind Liftology

Jennifer has never believed she was in the stairlift business. She believes she is in the business of helping people reclaim the parts of life they fear they have lost.

With more than two decades of experience, she has worked alongside families, healthcare professionals, veterans, and people living with mobility challenges. Her work with the spinal cord injury community reinforced that accessibility is about getting back to living, not simply staying at home.

Jennifer wants every Liftology owner to build more than a successful business. She wants them to become trusted community leaders, develop careers people are proud of, and improve lives through integrity, expertise, and compassionate service.

“People always come before products.”

Purpose Meets Prosperity

Build Alongside People Who Have Done It Before.

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