Build a Business That HelpsPeople Move Forward.
Join a purpose-driven brand serving one of
America's fastest-growing industries.
Why Sophisticated Investors Choose Liftology
↑Essential Services
↑Growing Demand
↑Founder-Led
↑Built for Scale
↑Purpose-Driven
82MAmericans will be 65+ by 2050. Demand for accessibility solutions has never been greater.
75%Want to remain in their own homes. Helping people age in place isn't a trend. It's the future.
43%of U.S. GDP was generated by the 50+ population in 2024.
Essential products. Enduring demand.
Solutions That Help People Live Independently
Wheelchair Ramps
Patient Lifts
Vehicle Lifts
Elevators
Vertical Platform Lifts
Founder-led from day one
Built by Leaders Who've Already Built the Industry
Liftology was founded by industry veterans who have spent decades building, scaling, and leading successful mobility businesses. After helping grow one of the nation’s largest mobility companies, Gordon and Jennifer Raney saw an opportunity to create something better: a founder-led franchise built around exceptional service, operational excellence, and long-term franchisee success. Joined by industry executive David Pazgan, whose leadership and experience have helped shape the accessibility industry, the team launched Liftology to give entrepreneurs a smarter path into one of America’s fastest-growing markets.
Watch CEO David Pazgan explain why America’s changing demographics are creating one of the most compelling franchise opportunities of the next generation.
Watch the video
Dave Pazgan, Founder & CEO
Market OpportunityThe Demographic Trend That's Reshaping
The Demographic Trend That's Reshaping
American Business
The opportunities are long-term, enduring, and reliable.
↗For the first time in U.S. history, by 2034 adults 65+ will outnumber children under 18.
↗The opportunities are long-term, enduring, and reliable.
A market built for growth
Over 11,400 Americans turn 65 every single day — and by 2050, more than 82 million Americans will be 65 or older. The stair lift market alone is projected to reach $1.175 billion by 2030, and the U.S. residential elevator market is on track to exceed $5 billion annually by that same year.
Essential, recession-resistant services
When a loved one can no longer climb stairs safely, families don't delay. Every installation represents a family making an important decision about safety and independence — not a discretionary purchase.
Referral-driven, repeat revenue model
Healthcare providers, senior living facilities, VA case workers, and physical therapists become your referral network — generating consistent, qualified leads.
Limited Reliance on Government Reimbursement
Unlike many healthcare-related businesses, Liftology's core products and services are largely purchased through private-pay transactions rather than Medicare or Medicaid reimbursement, creating a simpler and more predictable revenue model.
Local ownership. National support.
Liftology Franchise Owner Benefits
Experienced Leadership + Founder Access
Founded by seasoned industry professionals with extensive experience building, operating, and scaling mobility businesses and franchise systems, Liftology offers franchisees proven industry expertise and real-world operational knowledge.
Comprehensive Training + Ongoing Coaching
No industry experience required. Franchisees receive hands-on training at Liftology HQ and key supplier facilities, helping flatten the learning curve and accelerate ramp-up. Ongoing support is provided by an experienced team with real-world mobility industry expertise.
Preferred Supplier Relationships
Through established relationships with many of the industry's top manufacturers, franchisees benefit from preferred pricing, supplier resources, and opportunities to receive qualified leads.
Differentiated Marketing Strategy
Our marketing strategy is built around systems designed to reduce customer acquisition costs across multiple media channels, combined with a unique business development program that helps franchisees establish and cultivate long-term referral relationships within their communities.
Large, Protected Territories
Our territory strategy is designed around market leadership, not fragmentation. By awarding large, protected territories that often cover entire metro areas, franchisees have the opportunity to maximize market penetration and build a substantial, scalable business over time.
The Investment
A Business Built for Long-Term Growth
Territory sizes vary and fees are determined by population within the territory. Figures include initial franchise territory fees, start-up costs, and working capital.
- Total Estimated Investment
- $187,800 – $427,750 Includes initial franchise territory fees, start-up costs & working capital. Territory sizes vary and fees are determined by population within the territory.
- Minimum Liquid Capital
- $100,000 Readily accessible funds required
- Minimum Net Worth
- $500,000 Assets minus liabilities
Veteran discount: Honorably discharged veterans receive a discount on the initial franchise fee.
Ask about our veteran program during your intro call.
Not every opportunity is right for every leader.
And Not Every Leader Is Right for Liftology.
Who We're Looking For
We believe a franchise system is only as strong as the people behind it. That's why we grow intentionally, not rapidly. We're building a network of exceptional business owners who share our commitment to service, operational excellence, and long-term success.
If you're looking for a passive investment, Liftology isn't the right fit. If you're looking to build a meaningful business in a growing, recession-conscious industry alongside founders who've successfully built and scaled this business before, we'd love to meet you.
Our Best Franchise Partners Are:
- Proven leaders who know how to build and inspire teams.
- Relationship-driven professionals who value trust as much as results.
- Operators committed to accountability, execution, and continuous improvement.
- Entrepreneurs seeking an essential, AI-resistant business with lasting demand.
- Financially prepared to invest in long-term growth.
We don’t award territories to the first qualified candidate. We award them to the right partner.
Because protecting the future of Liftology begins with protecting the investment of every franchise owner who joins us.
You Will Need:
- Ability to commit full-time
- Strong people and relationship-building skills
- Experience managing or leading a small team
- Passion for serving seniors, veterans, or people with disabilities
Your Path to Ownership
The Discovery Process
- 1
Take the Qualification Quiz
Complete our self-assessment to confirm you meet our candidate criteria.
- 2
Intro Call with Our CEO
A no-pressure 30 to 60 minute call to discuss your background, goals, and answer initial questions.
- 3
Territory & FDD Review
We review available markets with you and deliver our Franchise Disclosure Document.
- 4
Individualized Q&A
Talk with our Founders regarding additional details & answer specific questions you may have about the Liftology opportunity.
- 5
Validation Calls & Due Diligence
Speak directly with existing Liftology franchise partners about their experience.
- 6
Meet the Team & Franchise Award
Visit headquarters in Salt Lake City, meet the team, and — if we're aligned — finalize franchise award.
Questions? Call us at 801-716-3453
Case Studies
Why Leaders Chose Liftology
Testimonial 1 of 3: Phillip J., Liftology of Little Rock
Ready to build your future?Request Franchise Information
FAQ
Common Questions About Franchise Ownership
Clear answers are part of a good decision. We'll walk you through every step.
Do I need industry experience?+
No. We look for leadership, relationship-building ability, operational discipline, and a genuine commitment to serving customers.
What does the franchise fee include?+
Your franchise fee provides the right to operate under the Liftology brand in an awarded territory, plus initial training, launch support, operating systems, and access to the supplier and marketing programs described in the FDD.
Why is Liftology different from other mobility companies?+
Liftology is founder-led by operators who have already built and scaled mobility businesses, with large protected territories and direct access to experienced leadership.
How do I finance a Liftology franchise?+
Many qualified candidates use personal funds, SBA-backed financing, retirement rollovers, or a combination. We can discuss common paths during the discovery process.
Why is now a good time to invest in this industry?+
The population is aging, demand for in-home accessibility is growing, and these essential services are difficult to automate or move offshore.
What training will I receive?+
Franchisees receive hands-on training at Liftology headquarters and selected supplier facilities, followed by ongoing coaching and field support.
Will I receive marketing support?+
Yes. Liftology provides brand standards, digital marketing systems, launch guidance, and a referral-development playbook for your local market.
Our Team
Built by People Who've Done This Before
Liftology was founded by industry leaders who built one of the nation's largest mobility franchise systems and successfully scaled and operated some of its top-performing locations.
David Pazgan
Founder & CEODavid Pazgan is a recognized pioneer in the mobility and accessibility industry. As co-founder of the nation's first mobility franchise, he helped grow the company from a single location into the largest mobility and accessibility franchise system in the United States, with more than 100 locations and over $100 million in system-wide revenue.
Read full bio
Gordon Raney
Founder & CFOPresident of Franchisee DevelopmentGordon Raney entered the mobility industry in 2012 as an early franchisee of what became the largest mobility franchise system in the United States. Alongside his wife Jennifer, he built and operated a multi-state, multi-office territory that grew into one of the largest franchise operations within the system.
Read full bio
Jennifer Raney
Founder & COOPresident of Franchisee SupportJennifer Raney brings more than a decade of experience in the mobility industry as a successful owner-operator, having helped build and scale one of the nation's largest mobility franchise operations alongside her husband, Gordon.
Read full bioDo you see yourself in these founder stories?
You built the résumé. Now build your business.
Request Franchise Information
Existing locations
Our Franchise Locations
- Atlanta, GA
- Houston, TX
- St. Louis, MO
- Little Rock, AR
- Kansas City, KS/MO
- Philadelphia, PA
- Charlotte, NC
- Jacksonville, FL
Our Franchise Locations
Let's Determine Whether Liftology Is the Right Fit.
Our 7-question self-assessment helps you understand if Liftology is the right fit—financially, professionally, and personally. Takes 3–4 minutes.
Ready to Build a Business That Matters?
Qualified candidates will be invited to speak directly with our development team about opportunities in your market.
801-716-3453244 W 300 N, Suite 100,Salt Lake City, UT 84103